Comparing Online Retailers
Online shopping evolves the same way, so just as traditional shoppers review alternatives before a shopping trip, online shoppers should compare online retailers before making a commitment. This is vital because not all retailers provide the same level of service. Depending on the retailer, you might see different price tags for the same product, different shipping costs, and different return policies. These factors, although unrelated to the product itself, can make or break a shopper’s overall experience. Additionally, the image of the online shop is a major factor that affects the customer choice. In this article, we will explore how elements such as price, shipping, and return policies can be used to compare online retailers.
Price is often the first thing that pops up when comparing retailers, whether you’re shopping online or in brick-and-mortar stores. That’s a big deal because retailers don’t always sell the same product for the same price. Of course, prices are usually pretty competitive in these kinds of scenarios because businesses are always competing for customer loyalty, but sometimes one particular retailer may discount a product more heavily than others due to clearance sales or an attempt to trim their inventory levels. These discounts could be because the retailer's clearing out space for new products or getting ready to close. Whatever the cause of the lower prices, shoppers can enjoy these discounts and possibly save money when compared to purchasing from either retailer.
But price comparison used alone is not enough, and customers should also check the reputation of the retailer before buying through the site. When you buy from reputable chain stores, there’s rarely a risk, but making purchases from unknown online retailers should be done with caution. Doing some research on the company’s reputation, perhaps by checking with the Better Business Bureau, can help ensure that the retailer is not a fly-by-night operation.
Price is a major consideration, but shipping costs also should be part of the decision when comparing online retailers. Shipping costs and options vary significantly between retailers. For example, two retailers may sell a product at the same price, but one may have a significant charge for shipping, altering the total cost. In traditional shopping, where in-store customers have their purchases in hand immediately to take home, people who buy goods online rely on shipping services, so that additional charge can affect the decision.
Also, the shipping options you have available are important, particularly for shoppers who need their items to arrive quickly. If quick shipping, like next-day or two-day delivery, is important, a customer may only choose between one retailer or another based on shipping speed and expedited options available.
Another important consideration in comparison is to know about return policies of online retailers. Returns can be expensive, particularly on large or heavy items. Some retailers will pay you back for the return shipping if it was their fault or the item is defective, but others will make you pay for returns done for other reasons.
In other words: When comparing online retailers, online shoppers need to look at a number of different factors, not just price, including shipping costs, what shipping options are available, and each site's return policies to guarantee a smooth, satisfactory shopping experience.